Hi, I'm YuTing Cheng.
Originally from Taiwan, I came to study in Cambridge when I was 14 and now a UK citizen. I'm a visual designer at heart, and would go the extra mile to produce designs of the highest quality. My creativity took me to many places, such as illustration, graphic design, print layout, branding and digital product design. I really enjoy solving problems and believe that great products come from a collaborative team.
Got 4 years of experience now working in digital agencies & startups. Specialised in UI, UX, visual and user-centric product design as well as branding and print. Currently working full time as Azimo's Product Designer. Previously worked at 3 other startups and built a number of different apps, ranging from life-style brands, consumer apps to enterprise softwares; with my role as UI and UX design lead, responsible for mapping user on-boarding journey, creating wireframes and A/B tests, building a design system, UI Style Guides for as well as delivering final Visual Design.
I am used to taking ownership of my work and able to work across a wide range of design areas, from building a digital product, mobile apps, websites, marketing campaign through to print, layout and branding. Currently available for remote freelance hire.
Digital Product Designer - Azimo, July 2018 - present
At Azimo we create the most efficient and simplest way to transfer money. With the Azimo app you can send money from anywhere in Europe to over 195+ countries around the world in seconds. Working alongside a great team of designers as a part of the KPI-driven mission teams in product design (web, Android, iOS), brand design, as well as supporting marketing and CRM communication design. My favourite part of the role is to be able to work closely with the product researcher to carry out user testing sessions and building an informed understanding of our key demographics around the world. It's an incredible FinTech start up to be part of; not only is it full of great potentials it also has the most fantastic people and culture of offer!
Digital Product Designer - REVL, July 2017 - April 2018
REVL is the UK's most comprehensive what's on platform. Working with thousands of entertainment brands and venues. The product is B2B2C, with the ability to personalise over 180k events in the app. My responsibilities are split between the digital product design (UX/UI of the web & mobile app) and marketing campaigns whereby I've really enjoyed producing contents as well as developing a life-style brand.
UX Designer (Contract) - Teacherin, Mar - May 2017
Hired as an UX consultant to improve the on-boarding journey for an award-winning consumer app for teachers. The challenge was to guide users through the key tasks without the help of the customer team. Greatly increased the success rate through the use of tooltips & intro slides.
Lead UI/Visual Designer - Arbor Education, Nov 2014 - Mar 2017
Worked over 2 years as the lead in-house designer at Arbor, which is a London-based EdTech start up. I was in charge of the look and feel of the brand and made sure the consistency was kept within all products. My role ranged across the design of the enterprise software, mobile app & stylesheet, building a design system & UI rulebooks, dashboard for data analysis, through to marketing and website. Experienced in mapping user journeys, wireframes, user testing, UX, UI style guide, and designing components (atomic design).
Graphic Designer - we r creative, May - Nov 2014
Worked primarily as a digital designer at a small London brand communication agency. In charge of the design for all responsive websites from concepts to wireframes through to the delivery of final artworks, which involved photo-touching and image-making. Also worked on branding, packaging, infographics and print layouts.
Freelance Designer - Asia House, Mar 2012 - May 2014
Started as a design intern at this non-profit organisation, and was soon hired as a freelance. Spent 2 years producing their bi-monthly event brochures and marketing materials for campaigns and exhibitions. Through Asia House I also collaborated with Heathrow Airport, The British Council, Festival of Asian Literature, The Asian Word, Taipei Representative Office U.K. on producing numerous print publications.