Literature Festival Identity

Recently I got commissioned to produce a visual identity for the Asia House Bagri Foundation Literature Festival 2014. And here are some of the working progress I'd like to share with you.

The design challenge for this project was to create a visual identity that shows literature as well as Asian. So I have chosen two contrasting colours that are seen a lot in Asian paintings. I also made a collage of a lotus because it is iconically Asia. However, I didn't want to create a lotus that has been done so many times in Asian-related design, so I inserted a strong element of literature by floating the flower on  a pool of words.
Click here to take a closer look.

The director of the festival was very pleased with the outcome. She said, “I had the pleasure of working with YuTing on the 2013 Asia House Festival of Asian Literature.  She joined our team as the designer responsible for all of the Festival marketing and identity materials. YuTing was a delight to work with.  She was always pleasant, talented, responsive and innovative.  Her design for the Festival flyer, posters, banners and ads was outstanding.  I can honestly say her work was the most beautiful and effective we have had in the 7 years of the Festival, it earned many compliments and generated much attention for our programme.” – Adrienne Loftus Parkins, Director of Festival of Asian Literature

Corporate Report

Commissioned by the Heathrow Airport, I designed this eight-page long business report, Destination South Africa.

The aim of the report was to inform and encourage small-to-middle sized British companies to do business in South Africa.
Setting up businesses is a great way to get more people to fly between Britain and South Africa. 

Dinner Award Programme

Asian Business Leader's Award (ABLA) is a hight-profile dinner award ceremony held annually by Asia House at Banqueting House in Westminster.
I worked under the Asia House brand guideline and produced the evening programme for ABLA2013. 

Corporate Report

Navigating Asian Markets I&II are corporate reports commissioned by London Heathrow Airport.

The challenge for the project include coming up with a look and feel of the report through graphic treatment, as no photographs were given.
I maintained a consistent layout throughout and paid strong attention on typesetting. The first and the second volume have been very well received that Heathrow Airport has commissioned to produce volume III, which will be coming out in June 2014. 

Language Campaign

The British Council wants to promote Asian language learning. I was commissioned to brand this language campaign called Open Your Eyes. The challenge was to come up with an identity for the campaign, which includes a series of 9 language workshops aiming at audience ages 10+.

This is the initial concept development. The campaign is called OPEN YOUR EYES, which is about opening one's knowledge to a new language. I combine the idea of Eye and the Mouth, which relates to speaking, and created an icon of visual identity that reflects both speaking and seeing. The letter O in the word OPEN is replaced by this icon to show the playful nature of the campaign. In the final design, the blue was replaced by a warmer orange colour to capture the welcoming message the campaign aims to achieve. 

Circus Illustrations

Earlier last year, I was commissioned to come up with illustrations that depict circus activities for display on the wedding dinner table, following the client's request for her circus themed wedding. There are 15 of them, please get in touch if you wish to receive the full set of artwork.

The illusionist

The Lion Tamer

The Fire Eater

The Snake Charmer

Ringmaster

Sword Swallower